Online Reputation Management: The Importance Of Transparency

When it comes to online reputation management, your first line of defense is to maintain an impeccable reputation. This means providing high-quality products and services, an excellent customer experience and conducting business in an ethical, honest manner.
In a perfect world, no one would make poor choices or be a party to anything less than upfront and honorable.

But in real life things happen. Situations arise that may draw negative press or feedback. Mistakes are made, things don’t go as planned, you name it. While your reputation may not take as bad a hit as this Chancellor of a prestigious university did, there may come a time when you need to deal with a sticky situation or PR nightmare. Maybe you released a faulty product, or someone in your company acted in an unflattering way that negatively reflected on how you Brand Yourself. Whatever the case may be, don’t be fooled into thinking that you can simply “erase” negative feedback, criticism or press.

Transparency Is The Best Policy

When the critics strike, your best course of action is transparency. If you made a mistake, admit it. If you owe an apology, make it public. And, if you have the opportunity to make it right, do so.

It’s not always easy when a full-scale attack has been launched on your brand. Often, it just takes one Tweet or bad review to kick things off, and next thing you know you are being inundated with negativity. It’s tough to deal with, but addressing things immediately is your best bet. Don’t make the mistake that many companies make by ignoring it.

While paying big bucks to try and “scrub” your reputation clean may seem like a tempting proposition, it simply doesn’t work. However, there are services that can help you manage your reputation the right way. It’s always a good idea to work with an expert who understands how to navigate the online landscape and ensure your brand puts its best face forward.

Brad Reifler for the Small Investor

There are many issues currently in Wall St. that are perfectly depicted in the movie Money Monster that has recently been released. The movie is a fictional tale about a small investor who becomes increasingly disgruntled and outraged by the way that Wall St. investor firms favor the wealthy and the rich until he reaches a breaking point of violence.

While the movie Money Monster is fictional, the motivations behind it are not, Brad Reifler tells us. There are legitimate issues surrounding Wall St. that are causing middle class Americans throughout the country to become increasingly irritated and frustrated with the system that they believed to be helping everyone. Inherently, Wall St. has a bias towards the wealthier individuals who choose to invest large sums of money, especially over middle class Americans who can not afford to spend a large amount of capital on investments.

The root of the issue is accreditation and the process involved in becoming a certified investor. Theoretically, this is a seal of approval that shows that someone is a competent financial planner. In reality, however, it more often than not is a sign of high social status because of the difficulty in time and money that is dedicated to achieving accreditation.

Issues that arise as a result of this include investment options and fees associated with portfolios. Fees are charged on all portfolios in the form of both management fees and performance fees. In essence, regardless of the quality of work, brokers will get rich while the investor pays their paycheck. In addition, investment options that are open to non-accredited investors are very slim. While the wealthy have the option to choose from investments such as private equity firms and hedge funds, middle class Americans are stuck picking options that are highly correlated to the stock market. This makes the options available for the 99% very risky.

Brad Reifler aims to solve these problems with Forefront Capital. Through his firm, Brad Reifler will charge no management fees and provide sound financial planning portfolios to individuals who are not certified This will allow equal footing for all Americans while investing.  Be sure to check out Brad on his Twitter, as well as his official profile.

Evolution of Smooth: Love your Lips

With so any brands and types of lip balm out there, it is easy to pick one that is not the best for you. This is where the Evolution of Smooth, more commonly known as EOS, comes into play.
EOS lip balms [] are packed with many different types of nutrients that all work together to give your lips the love and care they need. Some of the ingredients that are used include vitamin E, shea butter, and jojoba oil. All the lip balms that the Evolution of Smooth creates are completely hypoallergenic, and have been tested by dermatologists. These lip balms are also made without using paraben and are completely petrolatum free. The way that all of these ingredients work together creates very soft and smooth lips.

The Evolution of Smooth has created several different lines of lip balm that you are able to choose from. The Organic Smooth Spheres are pretty much all organic, completely natural, and gluten free. This sphere has a twist-off top and is available in eight sweetly flavored chooses. With a lot of moisturizing agents, this lip balm will provide your lips with long-lasting moisture so your lips are always smooth and soft.
The Visibly Soft Lip Balm is designed to moisturize your lips almost instantaneously. This lip balm is jammed packed with many natural conditioning oils, as well as shea butter and vitamins C and E. These ingredients work all together to make your lips immediately softer.

Smooth Stick Lip Balm is the same EOS lip balm that you have come to love but in a different packaging. Made without any paraben or petrolatum this lip balm is completely natural and somewhat organic. It is also packed full of antioxidant-rich vitamin E, jojoba oil and shea butter that keeps your lips soft and smooth. EOS lip balm products are widely available on local Walmart stores. It can also be ordered online via Amazon.


The Olympic Valley Incorporation that never was

There is now light at the end of the tunnel as Lake Tahoe’s north shore communities and the Squaw Valley Resort are experiencing relief from the two most serious challenges that they have been faced with in the last few years. A devastating drought and the threat of incorporating Olympic Valley, home to Squaw Valley Resort, took a heavy toll on winter sports resorts and other small businesses here. The fear of losing business and the threat of an unwelcome incorporation of the area had been the worry of many for years.The area is no longer under the incorporation threat and also early season storms and cold temperatures have ensured that Squaw Valley and other resorts in the area opened earlier than usual, for the first time for nearly a decade.

Andy Wirth, the CEO of Squaw Holding on, fought against the incorporation because he believed that it could have increased taxes, reduced services and ultimately isolate the communities living here from the others as Reno-Gazette Journal reported it. His efforts were rewarded when the incorporation backers withdrew their pursuit due to legalities. To this effect, the Holdings plan on increasing developments in both commercial and residential undertakings in the area to improve the profile and harmony of the communities living here. At the same time, they also have plans to connect Squaw Valley and the neighboring Alpine Meadow area by the use of a gondola. This connection will integrate the local communities to live and work together. The Local Agency Formation Commission in California stalled the incorporation campaign for the main reason that a town council was not a viable proposition for the area. Wirth now believes that the way forward now for the area is uniting the local communities through a well-developed transportation network.

Currently, Andy Wirth is the CEO of Squaw Valley Ski Holdings, a company that has made the area a world-class tourist destination. He was also appointed to the board of the Reno Sparks Convention and Visitors’ Authority (RSCVA) in 2013. He has vast experience in international resort management having worked with various airlines in Utah, Colorado, and Canada. He is also actively involved in contributing to both the environmental and community activities in the Lake Tahoe area with the objective of improving the wellbeing of the local communities. He is also the co-founder of Ironman team known as the “Wounded Warrior Support” that raises funds for the Navy SEAL Foundation to honor and support the fine men of the Navy SEALs together with their families after they return home. He mooted this idea after being involved in a skydiving accident which motivated him to encourage others to have hope despite the odds they face in life.

Seattle Genetics makes a major step in developing anticancer agents

Settle Genetics is a biotechnology company that was established with the aim of developing an antibodies-based anticancer therapy. The industry is the leader in the production of antibody-drug therapies that are meant to utilize the ability of monoclonal antibodies to carry agents capable of killing the rapidly growing cells. The antibody-drug conjugates are designed to avoid attacking the normal cells of the body, hence directing their effect to the cancer cells. The adverse reactions that result from these agents are minimized by their selectivity towards the abnormally growing cancer cells in the body.

The first class of drugs to be developed under the antibody-drug conjugates was the brentuximab vedotin. The drug was developed in collaboration with the Takeda Pharmaceutical Limited Company, and it is recognized in more than 60 countries around the world. The anti-cancer agent is under clinical studies to determine its ability to be used in the management of CD-30 expressing lymphomas such as Hodgkin Lymphoma, Cutaneous T-cell lymphoma, and mature T-cell lymphoma as well as B-cell lymphomas. Seattle Genetics has been granted full commercialization rights to brentuximab vedotin due to its collaboration with Takeda Pharmaceutical Limited Company. Another agent under development is the vadastuximab talirine that is being evaluated for a possible effect in individuals with acute myeloid leukemia. Apart from brentuximab vedotin and vadastuximab talirine, other antibody-drug conjugates are still under development.

Seattle Genetics was co-founded by Clay Seagall back in 1998. Clay Seagall is the current Chief Executive Officer and the president of the biotechnology company. He plays a significant role in overseeing the company’s development of clinical and preclinical agents that are targeting the different types of cancers as mentioned above. The company is a bigger player in the market the production of antibody-drug conjugates. Dr. Seagall was behind the success of the company’s fundraising activities that saw the company raising more than 330 million US Dollars via both public and private financing. The company has also signed deals with major businesses in the market such as Genentech collaboration for SGN-40, the deal was valued at over 860 million United States Dollars.

Doctor Clay Seagall attended The University of Maryland from where he graduated with a B.S in Zoology. He also has a Ph.D. in genetics from George Washington University.

Brian Torchin: Dedicated Champion of Chiropractics

Brian Torchin, is an experienced healthcare professional in the field of Chiropractics in Philadelphia, Pennsylvania. He has opened, staffed, and managed numerous medical offices over the past 34 years and has extensive knowledge of both the business and the medical side of being a healthcare professional. He first discovered his passion for medicine while completing his undergraduate degree in Exercise Science at the University of Delaware. Brian, then embraced that sparking passion and went on to obtain an advanced degree in Chiropractics at the New York Chiropractic College. Little did he know that spark of interest in college would turn into an extremely successful lifelong career. He combines his passion, his physical therapy experience, and his chiropractic skills and knowledge to provide his clients with a complete and quality experience.

His passion for to the healthcare field is evident, as he is not only a Chiropractor, he is also the President of Healthcare Recruitment Counselors, LLC. His company is one of the largest medical staffing companies in the country, and helps connect talented Doctors and other healthcare professionals, with open jobs in the field. He also writes professional articles for HCRC’s Twitter to provide advice and training for organizations on relevant business topics such as “The Law of Retention: Keeping your Top Talent”.

Despite his huge success with his recruitment firm, he remains committed to providing quality chiropractic care for his patients. He values building strong and long lasting professional relationships both in business and his practice, which is a key to his success.

Anthony Marsala Is More Than Head Of Madison Street Capital

Anthony Marsala is indeed head of Madison Street Capital. However, he is a lot more than that today. Anthony was just inducted into the 40/40 recipient club by the National Association of Certified Valuators and Analysts. This is a very hard mark to hit, but Anthony Marsala did it with flying colors.

Every year representative from this national organization search for recipients. The recipients must be involved in some important industry work. This can be areas like business or healthcare. These individuals must be a shining light within their industry. That is exactly what Anthony is on a daily basis.

Anthony Marsala is the person that changed investment management. Majority of investment firms do not even make any moves without consulting with Anthony first. Anthony has broken down the walls of not knowing. He has studied the market inside and out, and he has made predictions regarding the fall of the economy and also the rise of the economy. All of the individuals that have listened to him have succeeded, and he has not been wrong yet. Having this large customer base at such a young age is what caught the eyes of representatives from the national association.

Madison Street Capital helps hundreds of businesses on a daily basis. This help stretches around the globe. They first help businesses make smart investments. Secondly, they help businesses build a great work staff and have a wonderful work environment. Madison Street Capital also stays in contact with all of their customers. They do not just provide services and leave the scene. They are not into making customers. They are into making lifelong customers. That is why they study every business in and out even before taking on the project. They want to be sure they can build the right potential within the business.

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Kenneth Goodgame’s Experience Allows Him to Excel

In this day and age, companies are finally starting to recover after the collapse of the global economy during the Great Recession. Many companies are struggling to recover from the losses they suffered. Fortunately, the expertise of Principal Executive Kenneth Goodgame has supported many companies before, during, and after the recession and managed to decrease their losses and increase profits through the most difficult years they have faced.

Ken Goodgame has been a Marketing, Sales, and Retail Merchandising leader in the industry for over twenty years. His veteran status in this industry stands as a testament for what he has and can accomplish with his unique vision and understanding of how a company operates and how people view and understand a company and its products. In fact, his experience has led major companies such as True Value, Newell Rubbermaid, and Home Depot to exponentially increase sales and profits. They have turned to him in order to promote and introduce their new products successfully, time and time again, for a very good reason — he makes the product a success.

His innovative merchandising, business strategy, and financial oversight have allowed companies to excel under his guidance. Goodgame works with companies to establish an effective management team that drive inventory and merchandising and turn around low-performance. He is able to address issues that others are may miss in order to decrease costs and improve overall quality and profitability of the products and companies that he works with. His ability to read market trends and identify shifts in those trends allows him to advise companies to avoid costly mistakes. This has made his expertise very valuable during and after the Great Recession, when he was able to address the unique issues that plagued many companies and get them back on track for a bright future. Companies are able to rely on Ken Goodgame for their future, a good thing to know when so many things these days are so uncertain.

Bob Reina, CEO Talk Fusion Making Marketing Easier

Marketing is the process of making aware of a given product to an individual target market. Personal communication is also important as the idea of distances is separating most people and reduction of cost is also highly recommended as the economic crisis hits most economies. Talk Fusion is a one-stop video products place where all the marketing and personal needs can be solved.

Bob Reina is the founder of Talk Fusion, and he is changing the marketing industry. Talk Fusion is aiming at spreading and reaching to many people as possible. It launched a Trial Version for the prospective customer for 30 days, and it is risk-free to use. Talk Fusion offers products that fit perfectly into the marketing and communication platform.

Talk Fusion offers various products that are about commercialization. Use of Videos in Emails, Newsletters, Live Meetings, Sign-Up forms and also Video Chats are the current products that are creating a buzz in regards to business and communication. Sending a video email is affordable, and the message that will be received by the recipient will have an effect spontaneously. Firms that are involved in offering various products can use the video to market to different customers at ago. Through Video Chats responses are always received immediately, and a conversation has been found to be having a feeling of face to face among the users.

All businesses need customers and also reliable partners to be operational. Communication is vital in all the aspects that people are involved in doing. Charity activities have also been proven to gain a lot from Talk Fusion since Video Newsletters serves the best purpose of communicating the agenda of the charity organization. People get swayed and have the reality of a welfare and are encouraged to assist in any cause as intended by the company using the Talk Fusion product.

Talk Fusion is headed by an innovator and a true leader, Bob Reina. Bob recently celebrated his birthday, and he demonstrated how such events could be lively and entertaining. The associates didn’t have to be where Bob was so that they can feel his generosity and goodwill. He used a video Live Email that delivered his celebration while they had fun from their comfort.

Avi Weisfogel Expands His Role As Dentist With Charity Work And Art

Dr. Avi Weisfogel has had a long career in dentistry, and is a leading expert in sleep research. Though he keeps a busy schedule serving patients, he is compelled to follow personal interests that include charity work and supporting the arts.

One of Weisfogel’s favorite and most recognizable charity efforts is a huge GoFundMe campaign for Operation Smile. Operation Smile is an organization started by Dr. William Magee in 1982. It helps match surgeons and dentists with needy patients worldwide. Serving mostly young children and teens with deformities like cleft palates and other facial problems, the organization has brought medical and dental professionals from eighty countries to children in over sixty countries. With the help of philanthropists like Avi Weisfogel, Operation Smile has performed a quarter of a million needed free procedures.

Weisfogel is also an avid contributor to popular social media platforms. His Tumblr blog is dedicated to informing the general public about advances in his field. This includes his tireless work in the realm of sleep studies aimed at treating conditions like sleep apnea. Avi manages a network of dentists and scientists from headquarters in South Orange, NJ. Dental Sleep Masters provides patients with oral applicators that help them achieve better health, and is a trophy business model for other professionals who are looking for ways to begin philanthropic efforts connected to their chosen expertise.

The world of music is another way Weisfogel connects with people. He is an amateur composer and collector of funny, artsy, and fascinating videos. Avi uses a presence on sites like MTVArtists to inform people who are drawn to similar interests about his charity and social work, and his thriving niche’ in business.