Online Reputation Management: The Importance Of Transparency

When it comes to online reputation management, your first line of defense is to maintain an impeccable reputation. This means providing high-quality products and services, an excellent customer experience and conducting business in an ethical, honest manner.
In a perfect world, no one would make poor choices or be a party to anything less than upfront and honorable.

But in real life things happen. Situations arise that may draw negative press or feedback. Mistakes are made, things don’t go as planned, you name it. While your reputation may not take as bad a hit as this Chancellor of a prestigious university did, there may come a time when you need to deal with a sticky situation or PR nightmare. Maybe you released a faulty product, or someone in your company acted in an unflattering way that negatively reflected on how you Brand Yourself. Whatever the case may be, don’t be fooled into thinking that you can simply “erase” negative feedback, criticism or press.

Transparency Is The Best Policy

When the critics strike, your best course of action is transparency. If you made a mistake, admit it. If you owe an apology, make it public. And, if you have the opportunity to make it right, do so.

It’s not always easy when a full-scale attack has been launched on your brand. Often, it just takes one Tweet or bad review to kick things off, and next thing you know you are being inundated with negativity. It’s tough to deal with, but addressing things immediately is your best bet. Don’t make the mistake that many companies make by ignoring it.

While paying big bucks to try and “scrub” your reputation clean may seem like a tempting proposition, it simply doesn’t work. However, there are services that can help you manage your reputation the right way. It’s always a good idea to work with an expert who understands how to navigate the online landscape and ensure your brand puts its best face forward.

Status Labs President Darius Fisher Gives Advice on Managing Embarrassing Online Photos

Status Labs is an online management firm that helps clients successfully attract an audience through exciting content to help increase sales and participation. Status Labs offers unique advice for each specific client. The goal of Status Labs is primarily to help clients grow through digital marketing and public relations strategy. The company has offices in Texas, New York, and Sao Paulo, Brazil.


The President and founder of the company is Darius Fisher. Under Fisher’s watch, the company has over 1,500 clients in 35 countries; including politicians and athletes. While president, Fisher created the strategic vision of the company, established partnerships, and directed sales and account management teams. Before founding Status Labs, Fisher was a political consultant, as well as a copywriter. Fisher is an alumnus of Vanderbilt University.


Recently, Darius Fisher looked at different ways to handle when inappropriate photos are leaked online for the public to see.  Consider hiring a public relations firm to guide you in the process of making statements to the media and handling criticism of your reputation.


Fisher notes that it is important to act immediately and have a positive approach. It’s important to minimize views and damage. Reach out to the administrators and ask that the photo or photos be taken down as soon as possible. An attorney can help you put together a take down notice. Do research on the laws in your state to see if legal action may be taken against the website or distributor.
Look to create some positive content to replace the negative headlines. It is important to have a mobile friendly website. Make sure that all of your social media accounts link back to positive blogs and posts. Most importantly, just learn from the mistake to prevent it from happening again. Use different passwords to protect your phone and accounts from hackers. Have different passwords for things such as bank and e-mail addresses. Check the online privacy