The main objective of running a business is to generate profits. Irrespective of the size of the company, maintenance costs determine the amount of profits made. In the Brazilian business sector, startups are rapidly growing each day as the country goes through an economic crisis on The survey led by the Brazilian Association of Startups shows that over 4,200 business ventures in Brazil are categorized as startups. These small businesses have targeted sectors such as entertainment, education, e-commerce, and education.

Mobile Applications

Flavio Maluf is a prominent Brazilian known for his executive role at Eucatex. Maluf believes that technology is one of the primary reasons for the rapid evolution of startups. According to him, as mobile applications become accessible, more entrepreneurs are launching their ventures through these apps.

The role of a mobile developer is to program, code, and test apps that run on Android and IOS platforms. This specialist develops apps that meet the business needs of entrepreneurs. Flavio Maluf urges entrepreneurs to enlist the help of mobile application developers for their ventures to grow. Furthermore, he believes that startups rely on technology and innovation for them to thrive in the ever-changing economy.

Digital Marketing

For startups to succeed, entrepreneurs should also adopt digital marketing at Digital marketing involves the creation of tactics that can attract new clients to a startup’s website. The website should be designed by a web designer for the fonts, formats, color elements, and layouts to be more attractive. Web designers usually use Cascading Style Sheets (CSS) to make websites more appealing to the target audience.

About Flavio Maluf

Flavio Maluf has been a member of Eucatex’s leadership team since 2005. As CEO, he oversees the company’s business strategies. Eucatex S.A. Industria e Comercio is a Brazilian company that specializes in manufacturing construction materials using products obtained from eucalyptus as raw materials. The company’s main clients are contractors in the construction sector. Maluf is also the CEO of Eucatex Química e Mineral and the co-head of Eucatex Trading e Engenharia. He joined the FAAP for bachelor’s in mechanical engineering. He is also trained in accounting, foreign trade principles, and rural management.