When it comes to online reputation management, your first line of defense is to maintain an impeccable reputation. This means providing high-quality products and services, an excellent customer experience and conducting business in an ethical, honest manner.
In a perfect world, no one would make poor choices or be a party to anything less than upfront and honorable.
But in real life things happen. Situations arise that may draw negative press or feedback. Mistakes are made, things don’t go as planned, you name it. While your reputation may not take as bad a hit as this Chancellor of a prestigious university did, there may come a time when you need to deal with a sticky situation or PR nightmare. Maybe you released a faulty product, or someone in your company acted in an unflattering way that negatively reflected on how you Brand Yourself. Whatever the case may be, don’t be fooled into thinking that you can simply “erase” negative feedback, criticism or press.
Transparency Is The Best Policy
When the critics strike, your best course of action is transparency. If you made a mistake, admit it. If you owe an apology, make it public. And, if you have the opportunity to make it right, do so.
It’s not always easy when a full-scale attack has been launched on your brand. Often, it just takes one Tweet or bad review to kick things off, and next thing you know you are being inundated with negativity. It’s tough to deal with, but addressing things immediately is your best bet. Don’t make the mistake that many companies make by ignoring it.
While paying big bucks to try and “scrub” your reputation clean may seem like a tempting proposition, it simply doesn’t work. However, there are services that can help you manage your reputation the right way. It’s always a good idea to work with an expert who understands how to navigate the online landscape and ensure your brand puts its best face forward.